Incompatible numbers
Google, Meta, and the commercial system tell different stories.
DATA & TRACKING
Conversion tracking to connect your website, ads, and inquiries.
We configure the events that connect the website, ads, and commercial contact. That way, your company distinguishes visits from inquiries and, when commercial integration exists, from confirmed sales.
WARNING SIGNS
When measurement is broken.
Conversion without meaning
The campaign receives “conversions,” but no one knows what they represent.
WhatsApp without a source
Clicks arrive without a campaign, ad, or source page.
Event duplicado
A page refresh or duplicate call turns into more than one lead.
WHAT IS INCLUDED
From event to dashboard.
- ✓Tag & conversion auditMapping what exists and what is missing.
- ✓GA4 & Search ConsoleNavigation, events, and organic search.
- ✓Google Ads, Pixel & CAPIBrowser and server events with deduplication.
- ✓UTMs, gclid & fbclidSource preserved through the inquiry.
- ✓Form & WhatsApp testingReal scenarios before using them as a conversion.
- ✓Dashboard & documentationUseful indicators, access, and explained limitations.
PROCESS
How we configure and test measurement.
- 01
Map pages & actions
Pages, clicks, forms, and confirmations.
- 02
Define conversions
Visit, interest, lead, and approved sale.
- 03
Implement & test
Tags, parameters, source, and duplication.
- 04
Organize the dashboard
Useful indicators, limitations, and monitoring.
PRIVACY
Measuring does not mean collecting everything.
Tracking should respect consent choices, limit collection to what helps the operation, and keep access under control. Message content and sensitive data are not part of standard measurement.
Read the Privacy Policy →TECHNICAL DELIVERABLE
Documented measurement map.
Events, sources, platforms, owners, and boundaries are organized so the company knows what is being measured and why.
Review my tracking →FIRST STEP
Request your free diagnostic.
You share your situation; Natander reviews the areas related to your request, identifies what should be analyzed first, and explains the possible next steps.
FAQ
Before trusting the numbers.
GA4 measures navigation and events. Pixel sends browser events to Meta. CAPI enables events to be sent through the server.
No. The standard setup measures actions such as clicks, submissions, and confirmations—not conversation content.
No. Consent, blockers, and attribution windows produce differences. A good implementation makes those limits visible.
Yes. Properties and access remain under your company's control.